Content Marketing Manager

$90,000 - $105,000/Yr

Bts-International - Wellesley, MA

Full-time - Mid Level

Wellesley, MA

Professional, Scientific, and Technical Services

About the position

As a Content Marketing Manager at BTS, you will be responsible for shaping engagement strategies with senior executives at leading organizations. Your role involves creating compelling content such as blogs, videos, and white papers that align with BTS's go-to-market strategy, addressing client challenges and positioning the company as a trusted advisor in business transformation and leadership development. You will collaborate with various teams to execute marketing campaigns and enhance brand visibility through data-driven optimization.

Responsibilities

• Create compelling content including blogs, white papers, case studies, videos, and client success stories that align with BTS's goals.
• Lead content-focused campaigns to support the go-to-market strategy, driving engagement and audience growth across digital channels.
• Generate and nurture leads by collaborating with enablement and business development teams to create content and run campaigns.
• Collaborate with thought leaders to transform insights into high-impact content that addresses key business challenges.
• Manage projects to ensure timely delivery of high-quality content that resonates with target audiences.
• Boost brand visibility through SEO-optimized content that improves search rankings and attracts new audiences.
• Analyze and optimize content strategies using analytics to improve campaign performance.

Requirements

• 4-6 years of B2B marketing experience, focusing on content creation and campaign management.
• Strong understanding of digital marketing tactics, particularly in lead generation and conversions through content.
• Excellent communication, writing, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative experience working with sales, design, and enablement teams.
• Comfort using data and analytics to adjust content strategies and improve performance.
• Background in professional services marketing.
• Proficiency in tools such as Salesforce and Adobe Creative Suite.

Benefits

• Collaborative work environment
• Opportunities for professional development
• Creative freedom in project ownership
• Supportive leadership for career growth