Content Marketing Manager

$80,000 - $105,000/Yr

Kantar - Astoria, NY

Full-time - Mid Level

Remote - Astoria, NY

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Kantar's Profiles division is responsible for developing and executing content marketing strategies that enhance brand awareness and demand for the company's solutions. This role involves leading global thought leadership initiatives, ensuring high-quality written materials, and leveraging strong communication and project management skills to connect effectively with audiences.

Responsibilities

• Support the planning and execution of global thought leadership initiatives, coordinating internal and external teams to maintain project timelines.
• Collaborate with research directors to create and execute global research to support data-led reports.
• Create, source, edit, and proofread content for demand generation activities, including blogs, ads, email nurtures, eBooks, white papers, and presentations.
• Manage the global content calendar and upload new content to the website, optimizing existing pages to improve audience experience and conversion rates.
• Oversee SEO efforts, including keyword research and page optimizations for organic rankings.
• Manage the global Profiles social media calendar, creating a consistent and engaging schedule of content, and support LinkedIn live events.

Requirements

• Proven experience in creating, editing, and proofreading in a corporate B2B role.
• Exceptional attention to detail and a strong command of the English language.
• Excellent communication and interpersonal skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Familiarity with content management systems and digital publishing tools.

Nice-to-haves

• Experience with market research, SEO principles, and digital marketing.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO