Content Marketing Manager

Cleargov - Maynard, MA

Full-time - Mid Level

Remote - Maynard, MA

Merchant Wholesalers, Durable Goods

About the position

The Content Marketing Manager at ClearGov is responsible for creating and executing a comprehensive content marketing strategy that enhances brand awareness, engagement, and conversion. This role is pivotal in positioning ClearGov as a market leader in the SaaS space for local governments. The ideal candidate will thrive in a creative environment, focusing on high-quality content production and strategic marketing initiatives that resonate with the target audience.

Responsibilities

• Craft and execute a comprehensive content marketing strategy and content calendar.
• Oversee the entire content production process from ideation to publication.
• Manage and optimize social media platforms to enhance brand presence and audience growth.
• Implement strategies for content scheduling, interaction, and performance analysis.
• Identify and leverage thought leadership opportunities to enhance ClearGov's market position.
• Collaborate with other departments to ensure content strategy aligns with company objectives.
• Analyze content performance metrics to refine the content strategy and optimize for inbound traffic.

Requirements

• Minimum of 5 years of experience in content marketing, preferably in a high-growth company or B2G environment.
• Proven track record in producing high-quality, SEO-driven content.
• Strong ability to build and maintain cross-functional relationships.
• Experience in shaping a brand's presence across various content channels.
• Expertise in managing social media platforms and audience engagement.
• Exceptional communication, presentation, and interpersonal skills.
• Familiarity with project management tools, content management systems (CMS), and analytics tools.

Nice-to-haves

• Background in SaaS, B2G, or the education sector.

Benefits

• Flexible, Remote Work
• Competitive Salary
• Equity Package
• Quality Medical, Dental, and Vision Insurance Plans
• Flexible Spending Account
• Dependent Care Account
• Short and Long Term Disability Insurance
• Life Insurance
• Flexible Personal Time Off Policy
• John Hancock 401K Plan with Match
• Annual All Hands In-Person Event