Content Marketing Manager

$75,500 - $142,700/Yr

Unum - Columbia, SC

Full-time - Senior

Columbia, SC

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The Content Marketing Manager at Unum is responsible for establishing the company as a thought leader in the industry through the creation of insightful and engaging content. This role involves developing a strategic message architecture, engaging with internal stakeholders, and measuring the effectiveness of content across various channels. The manager will also oversee the ideation and distribution of content, ensuring alignment with business objectives and addressing the needs of target audiences.

Responsibilities

• Develop strategy for message architecture and framework for in-market demand generation.
• Plan the experience for the buyer as they interact and consume material.
• Engage and influence internal stakeholders (including sales) to develop core content assets and align buyer needs to business solutions.
• Measure and report on content engagement, interactions, and consumption.
• Identify trends, insights, and best practices for new content development and formats.
• Manage testing of content and messaging (including calls-to-action).
• Work closely with writers and videographers to build out new and updated materials for demand generation.
• Manage relationships with outside vendors and contractors as needed.
• Develop new ways to distribute core content including podcasts, videos, and other mediums.
• Work closely with thought leaders in the organization to leverage for content and social media opportunities.
• Develop thought leadership strategy, ensuring alignment with business objectives and addressing the needs of target audiences through impactful messaging and innovative content formats.
• Leverage a journalistic approach to content creation, focusing on research-driven storytelling and engaging narratives that enhance brand credibility.
• Identify and manage relationships with external influencers and internal experts.
• Create new ways to cultivate engagement including community development, social, PR, and media.
• Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs.

Requirements

• 4-year college degree required.
• At least 5 years of Marketing experience with an emphasis on content marketing, social media, and demand generation.
• Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed.
• Experience in managing content delivery and channel distribution.
• Ability to leverage analytics and data to inform content creation such as search.
• Proficiency in Excel and PowerPoint.
• Strong interpersonal skills, ability to work with and manage cross-functional teams.

Benefits

• Loan repayment program
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• 401(k) 5% Match
• Vision insurance
• 401(k) matching
• Opportunities for advancement