Content Marketing Manager

$115,000 - $115,000/Yr

Delinian Limited - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Content Marketing Manager at BCA Research is responsible for creating and managing compelling content that drives lead generation and retention across various marketing channels. This role involves collaborating with multiple teams to ensure consistency in brand voice and SEO optimization, while also measuring the effectiveness of content initiatives.

Responsibilities

• Craft marketing messages across various channels including social media, emails, whitepapers, infographics, and website copy.
• Develop original and effective marketing and advertising copy while adhering to the established brand tone.
• Write additional content to meet spontaneous marketing channel needs in response to market and sales trends.
• Develop and manage an editorial calendar and organization workflows.
• Manage digital content hubs, primarily public websites.
• Liaise with the analytics team to measure and optimize content regularly, tracking progress and reporting results to the marketing team.
• Ensure editorial requirements include basic SEO understanding, content categorization, structure, development, distribution, and measurement.
• Develop editorial governance to maintain consistency with brand voice, style, and tone.

Requirements

• University degree in writing, communication, or a related field.
• 4-5 years of experience with a proven portfolio of content deliverables across channels, including email, website copy, internal resources, and marketing collateral.
• Impeccable command of the English language, including grammar, spelling, and usage.
• Track record of success in a B2B marketing role.
• Online portfolio with recent work samples.
• Experience writing about financial services or technology is a plus.
• Ability to translate complex research into external-facing messaging across channels.

Nice-to-haves

• Experience writing about financial services or technology.

Benefits

• Competitive compensation package
• Professional development opportunities
• Recognition and rewards
• Flexible work environment
• Support for wellness and high performance
• Team spirit and sense of belonging to company goals