Content Marketing Manager

$90,000 - $114,000/Yr

RE/MAX - Denver, CO

Full-time - Manager

Denver, CO

Real Estate

About the position

The Manager, Content Marketing role is focused on strategic content planning, writing, and execution for the mortgage brands, Motto Mortgage and wemlo. This position involves managing a team of content creators to develop engaging content across various channels, utilizing storytelling and strategic messaging to align with business goals. The role emphasizes project coordination, data analysis, and research to measure content effectiveness and reach.

Responsibilities

• Develop a deep understanding of the audiences for the mortgage brands including personas and what motivates those audiences.
• Lead the content creation team, including social media and copywriting personnel.
• Collaborate with marketing, sales, business leadership, and vendors.
• Write and edit marketing content of exceptional quality that will help drive brand awareness, lead generation, sales, and resale of our value proposition.
• Work with members of the marketing team to develop content strategy and plans to support the brand including brainstorming, reviewing, and holding team members accountable for results.
• Responsible for the content activities across all channels, audiences, and departments including websites, digital, SEO, email, social media, content curation, traditional/print advertising, and events in conjunction with channel owners.
• Deliver regular reporting to leadership to inform on campaign results, research, adoption, and other metrics to help drive decision-making.
• Create editorial guidelines for the voice and tone of content and ensure consistency across mediums.
• Perform regular research on the mortgage industry to create and recommend timely, topical, and relevant content.
• Audit content regularly to determine what should be kept, edited, overhauled, or retired based on corporate strategy, analytics, performance, and age of the content.
• Build out and manage our brand voice guidelines, personas, value proposition, and other core content pieces that drive all messaging for the brands.

Requirements

• 5-7+ Years of marketing experience, preferably in content management and copywriting.
• 2-4+ Years management experience.
• Experience in the mortgage industry preferred.
• Strong copywriting skills.
• Strong SEO skills.
• Knowledge of content distribution and measurement.
• Experience as a people manager.
• Effective time management skills and the ability to multitask.
• Attention to detail.
• Professional and proactive work ethic.
• Excellent interpersonal, written and oral communication skills.
• Competency in Microsoft applications including Word, Excel, and Outlook.

Nice-to-haves

• Experience in the mortgage industry preferred.

Benefits

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote Women at RE/MAX