Content Marketing Manager

Inno Supps - Henderson, NV

Full-time - Mid Level

Onsite - Henderson, NV

About the position

This is an in-house position at Inno Supps, where the Content Marketing Department plays a crucial role in driving customer acquisition and engagement through innovative digital advertising campaigns and creative content initiatives. The Marketing Content Manager will be responsible for overseeing all aspects of product management, ensuring that the content aligns with the company's marketing and business goals. This includes developing and implementing content strategies, managing the content calendar, and ensuring the timely delivery of high-quality content across various platforms. The role involves creating, editing, and overseeing the production of diverse digital content, such as blog posts, articles, videos, and social media updates. The Marketing Content Manager will collaborate closely with marketing, design, and product teams to create cohesive and engaging content that resonates with the target audience. Additionally, optimizing content for SEO to improve organic search rankings is a key responsibility, along with analyzing content performance and adjusting strategies based on data-driven insights. Staying updated with industry trends and incorporating them into content planning is essential for success in this role. The Marketing Content Manager will also manage relationships with freelance writers, designers, and other content contributors, ensuring brand consistency across all channels and monitoring audience feedback and engagement to refine content strategies. This position offers a dynamic work environment with opportunities for professional growth and development, reflecting the company's commitment to fostering a culture that is casual, fun, and empowering.

Responsibilities

• Develop and implement content strategies aligned with marketing and business goals.
• Manage the content calendar, ensuring timely delivery of high-quality content.
• Create, edit, and oversee the production of digital content, including blog posts, articles, videos, and social media updates.
• Collaborate with marketing, design, and product teams to create cohesive and engaging content.
• Optimize content for SEO to improve organic search rankings.
• Analyze content performance and adjust strategies accordingly.
• Ensure brand consistency across all content channels.
• Stay updated with industry trends and incorporate them into content planning.
• Manage relationships with freelance writers, designers, and other content contributors.
• Monitor and respond to audience feedback and engagement.

Requirements

• Excellent interpersonal skills for effective communication of creative ideas.
• Strong writing, editing, and proofreading skills.
• Familiarity with creative programs (AI tools, kalodata, etc.).
• Knowledge of digital marketing and social media platforms.
• Excellent organizational and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills to assess content performance.
• Creativity and the ability to develop innovative content ideas.
• Proven track record of quality and successful ad copy for social media platforms.
• Strong time management skills to produce quality paid ad content.

Nice-to-haves

• Experience in the health and wellness industry.
• Familiarity with video production and editing tools.

Benefits

• Opportunities for professional development and growth.
• A casual and fun company culture.
• Access to a beautiful office space with conference rooms and video production facilities.