Timeclock Plus (Data Management - Plano, TX
posted about 2 months ago
The TimeClock Plus (TCP) Team is looking for a Senior Content Strategist who will build, own, and execute TCP's company content strategy. This individual will be responsible for the company's multi-touch channel content strategy that drives new lead generation, thought leadership, and ensures all content is SEO-friendly. You will be the driving force behind the strategy and content for our owned channels, and a key stakeholder in making content marketing a reliable growth engine for TCP's brand and business. As a Senior Content Strategist, you will collaborate with cross-functional teams to produce high-quality content that is aligned with our buyers and buyer journey stages. This includes, but is not limited to, blog posts, eBooks, white papers, solution briefs, how-to guides, case studies, press releases, and social media posts. You will develop an editorial calendar aligned with SEO, campaign, market trends, and demand generation needs. Your role will also involve producing, publishing, repurposing, and promoting content for our owned channels, including social media, our blog, and YouTube, to drive traffic and engage our community. Additionally, you will liaise with Sales/Sales Enablement to ensure teams understand how marketing content can be used in outreach efforts. You will create organizational workflows and uphold editorial governance to ensure all content is consistent with our brand voice, style, and tone. Regular optimization of our content and publishing cadence will be necessary, based on success measured by engagement and conversion. You will also upgrade and scale our channel infrastructure with SEO and content categorization best practices in mind, plan and manage our social media presence and strategy, and proactively identify and drive new tests on our channels. Building and nurturing a strong freelancer network to accelerate quality content creation will also be part of your responsibilities.