Content Marketing Manager

Timeclock Plus (Data Management - Plano, TX

Full-time - Senior

Plano, TX

Merchant Wholesalers, Durable Goods

About the position

The TimeClock Plus (TCP) Team is looking for a Senior Content Strategist who will build, own, and execute TCP's company content strategy. This individual will be responsible for the company's multi-touch channel content strategy that drives new lead generation, thought leadership, and ensures all content is SEO-friendly. You will be the driving force behind the strategy and content for our owned channels, and a key stakeholder in making content marketing a reliable growth engine for TCP's brand and business. As a Senior Content Strategist, you will collaborate with cross-functional teams to produce high-quality content that is aligned with our buyers and buyer journey stages. This includes, but is not limited to, blog posts, eBooks, white papers, solution briefs, how-to guides, case studies, press releases, and social media posts. You will develop an editorial calendar aligned with SEO, campaign, market trends, and demand generation needs. Your role will also involve producing, publishing, repurposing, and promoting content for our owned channels, including social media, our blog, and YouTube, to drive traffic and engage our community. Additionally, you will liaise with Sales/Sales Enablement to ensure teams understand how marketing content can be used in outreach efforts. You will create organizational workflows and uphold editorial governance to ensure all content is consistent with our brand voice, style, and tone. Regular optimization of our content and publishing cadence will be necessary, based on success measured by engagement and conversion. You will also upgrade and scale our channel infrastructure with SEO and content categorization best practices in mind, plan and manage our social media presence and strategy, and proactively identify and drive new tests on our channels. Building and nurturing a strong freelancer network to accelerate quality content creation will also be part of your responsibilities.

Responsibilities

• Build, own, and execute TCP's company content strategy.
• Collaborate with cross-functional teams to produce high-quality content aligned with buyers and their journey stages.
• Develop an editorial calendar aligned with SEO, campaign, market trends, and demand generation needs.
• Produce, publish, repurpose, and promote content for owned channels including social media, blog, and YouTube.
• Liaise with Sales/Sales Enablement to ensure understanding of marketing content usage in outreach efforts.
• Create organizational workflows and uphold editorial governance for brand consistency.
• Optimize content and publishing cadence based on engagement and conversion metrics.
• Upgrade and scale channel infrastructure with SEO and content categorization best practices.
• Plan and manage social media presence and strategy.
• Proactively identify and drive new tests on channels.
• Build and nurture a strong freelancer network for quality content creation.

Requirements

• At least 5 years of B2B SaaS content marketing experience.
• Experience writing and editing product marketing and field enablement materials.
• Exceptional writing and editing skills with a strong understanding of engaging readers.
• Creative storytelling skills and the ability to think outside the box.
• Ability to multi-task, prioritize, and adhere to project deadlines.
• Understanding of SEO and its role in guiding content creation and strategy.
• Self-motivated and able to work well both individually and collaboratively.
• Strong analytical skills to turn data into action-oriented decisions.
• Experience owning and scaling social media and blog channels.
• Demonstrated impact through building large, engaged online communities.

Benefits

• Competitive salary
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
• 8 hours to volunteer and impact the community
• Comprehensive benefits (Health/Dental/Vision/401K)
• The work/life set up you need to be successful.