Content Marketing Manager

$70,696 - $124,230/Yr

Adtalem Global Education - Chicago, IL

Full-time - Mid Level

Chicago, IL

Educational Services

About the position

The Content Marketing Manager at Adtalem Global Education is responsible for creating and managing engaging content across various channels to attract prospective students for the Caribbean-based medical schools. This role involves collaboration with the Institutional Marketing group and other stakeholders to execute integrated multi-channel campaigns, manage creative projects, and oversee budgets. The ideal candidate will be data-driven and consumer-centric, focusing on delivering best-in-class creative solutions that align with brand objectives.

Responsibilities

• Lead status updates, workflow, prioritization, and planning process across initiatives.
• Manage the brief intake and evaluation process for all creative needs of the content and creative team.
• Evaluate and develop tactical creative briefs in conjunction with Institutional Marketing and product marketing.
• Work with agencies to ensure understanding and alignment with overall direction.
• Deliver against paid digital, social, and email briefs and creative needs, working with internal and external resources.
• Develop content and creative strategies in partnership with the social team across various platforms.
• Collaborate with internal departments to gather necessary information for creative assignments.
• Manage creative budgets, purchase orders, and vendor payments.
• Approve advertising billing and invoices for payment.
• Maintain accurate spending forecasts and manage advertising budget tracking.
• Develop campaign performance KPIs focused on enrollments and brand development.
• Create scorecards, reports, and tracking tools to analyze marketing campaign results.
• Lead agencies in presenting competitive positioning and analysis.
• Maintain a comprehensive Digital Asset Management (DAM) portal for creative assets.

Requirements

• Bachelor's Degree required, preferably in Marketing or a related field.
• 5-8 years of progressive marketing and project/account management experience required.
• Agency experience is a plus.
• Strong experience in content, creative, and social strategy preferred.
• Proven record of success in developing and implementing brand/marketing plans.
• Experience in managing large-scale non-working budgets and invoicing.
• Proficient in Excel, Word, PowerPoint, and Outlook.
• Experience with project management platforms such as WorkFront and DAM platforms like Box and Canto.
• Analytical thinker with the ability to analyze and present data clearly and accurately.
• Strong communication skills, able to influence and sell ideas internally and externally.
• Ability to work cross-functionally and build effective partnerships.

Nice-to-haves

• Experience in healthcare marketing is a plus.
• Familiarity with Adobe Workfront is preferred.

Benefits

• 401(k) with 6% match
• Dental insurance
• Disability insurance
• Health insurance
• Paid holidays
• Vision insurance