Content Marketing Manager

Nextracker - Nashville, TN

Full-time - Mid Level

Nashville, TN

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Nextracker will spearhead the development, management, and optimization of content that supports the company's global sales, corporate marketing, and branding initiatives. This role involves crafting corporate and technology narratives for various communication channels, including executive communications, collateral, direct email, and social media. The manager will collaborate with multiple teams to produce high-quality written and multimedia content, ensuring alignment with corporate messaging and performance metrics.

Responsibilities

• Develop and execute a global content marketing strategy that supports sales, corporate marketing, and branding goals/objectives and KPIs
• Lead the social media content calendar in collaboration with global marketing internal business partners, field marketers, and global agency partners
• Lead content and manage Nextracker's corporate website, including redesign efforts, updates, and collaboration with agency partners
• Create, manage and optimize global digital and print content including website, collateral, direct email for targeted audiences
• Utilize creative design tools such as Adobe Photoshop, Canva, and other platforms to produce visually engaging content
• Collaborate with regional field marketers to localize content, ensuring relevance to regional technology applications, terrain, and customer needs
• Manage our vast library of videos and photography within a Digital Asset Management (DAM) tool in coordination with the IT department
• Work closely with sales enablement teams to update and maintain sales presentations and assets for global tradeshows and key customer engagements
• Act as a mini subject matter expert (SME) on Nextracker's technologies, translating complex technical concepts into compelling and accessible content
• Lead and execute direct email marketing campaigns and ABM strategies, leveraging platforms like Hubspot for customer outreach
• Support content creation for global tradeshows, ensuring consistency across marketing materials and presentations
• Stay updated on social media, email marketing, and website technology trends, making data-driven decisions to increase engagement and improve stickiness
• Analyze performance data and optimize content strategies for continuous improvement.

Requirements

• Minimum 5 years of experience in content marketing, with a strong background in both print and digital content creation
• Proven experience managing websites and collaborating with external agencies for design and development
• Strong written and verbal communication skills
• Familiarity with marketing automation and CMS platforms such as Hubspot, Salesforce, Contentful, Wordpress, and similar systems
• Strong creative skills with proficiency in design tools such as Adobe Photoshop, Canva, and other multimedia platforms
• Experience managing a Digital Asset Management (DAM) tool and organizing content libraries in concert with the IT department
• Deep understanding of social media platforms and content marketing strategies for driving results on X, Facebook, LinkedIn, YouTube, and Instagram
• Proven ability to work with engineers and cross-functional teams to translate technical information into clear, engaging content
• Ability to manage multiple projects simultaneously with strong project management and organizational skills
• Results-oriented with a focus on performance metrics and data-driven improvements.

Nice-to-haves

• Prior experience in the energy, sustainability, or technology sectors is preferred, but not required
• Fluency in more than one language is a plus
• MBA or advanced degree is a plus

Benefits

• Comprehensive portfolio of intelligent solar tracker and software solutions
• Commitment to sustainability and clean technology
• Diverse and inclusive work environment
• Opportunities for professional growth and development