Content Marketing Manager

Alsym Energy - Woburn, MA

Full-time - Mid Level

Woburn, MA

About the position

Alsym Energy, Inc is seeking a creative and results-driven Content Marketing Manager to join its marketing team. This role is pivotal in developing and executing a content strategy aimed at attracting new customers and partners while enhancing brand awareness in the rapidly evolving battery energy storage sector. The ideal candidate will possess a strong background in content marketing, storytelling, and a passion for ClimateTech and sustainability.

Responsibilities

• Develop and implement a content marketing strategy aligned with business objectives.
• Create a content calendar prioritizing lead generation and partnership opportunities.
• Produce high-quality content including blog posts, videos, and infographics.
• Collaborate with third parties to develop surveys, reports, and testimonial videos.
• Create derivative short-form content from long-form assets in collaboration with Product Marketing.
• Optimize content for SEO and distribute it across multiple channels.
• Manage the company's social media presence and website content.
• Coordinate with PR agency to enhance content impact and reach.
• Identify opportunities for brand showcasing through speaking engagements and guest articles.
• Develop targeted content campaigns for lead generation and nurturing relationships.
• Track and analyze content marketing performance and report on key metrics.

Requirements

• 5+ years of experience in content marketing and creation.
• Experience with B2B marketing and channel marketing environments.
• Excellent writing, editing, and storytelling skills.
• Design competency and familiarity with design tools (e.g., Canva, Photoshop) is a plus.
• Proven track record of developing content that drives customer acquisition and partner engagement.
• Experience with SEO best practices, content management systems (CMS), and marketing automation tools (preferably HubSpot).
• Ability to work independently and manage multiple projects in a fast-paced startup environment.
• Strong analytical skills to measure and report on content performance.
• Experience working with growth companies in dynamic industries.
• Bachelor's degree required.

Nice-to-haves

• Familiarity with design tools (e.g., Canva, Photoshop).
• Experience in dynamic industries.

Benefits

• Premium medical insurance through Blue Cross Blue Shield.
• Dental insurance.
• Flexible Paid Time Off program.
• Paid Family Medical Leave (PFML).
• 401k plan.
• Stock options.
• Anti-Harassment Policy including Diversity, Inclusion, Equity, & Gender Protections.