T. Rowe Price Group - Owings Mills, MD
posted 3 months ago
At T. Rowe Price, we are dedicated to fostering an environment where you can grow, contribute, learn, and make a meaningful impact. As a premier asset manager, we focus on delivering global investment management excellence and reliable retirement services for our investors. The work we do is significant, and we invite you to explore the opportunity to join our team and advance your career with us. In this role, you will contribute substantively to cross-functional teams that develop and execute multi-channel marketing plans tailored to specific populations of prospects and clients. You will analyze multiple data streams to optimize marketing tactics and implement plans and processes in alignment with our Segment Marketing strategy. Your insights and recommendations will be crucial in determining the most effective media and promotional channels to engage our target audiences. You will also be responsible for ensuring that all internal and external elements necessary for the successful execution of segment marketing plans are addressed. This includes securing support from internal marketing and distribution partners, satisfying all legal and compliance obligations, and ensuring that all necessary content is shared, reviewed, and approved by external partners. Additionally, you will assess and synthesize key performance indicator data to provide recommendations for further enhancements to our marketing strategies. As the primary point of contact for repeatable deliverables impacting client and prospect experiences, you will ensure the ongoing maintenance and streamlining of these workstreams.