Content Marketing Manager

Gen Digital - Tempe, AZ

Full-time - Mid Level

Tempe, AZ

Publishing Industries

About the position

The Content Marketing Manager at Gen is responsible for creating and managing long format content and social media initiatives across multiple consumer brands. This role focuses on writing engaging blog content and extending that content across various social media platforms, collaborating closely with internal stakeholders such as PR, product, and social media teams. The position aims to develop consumer-friendly stories based on corporate initiatives and cybersecurity trends, while also monitoring news stories to recommend additional storytelling topics.

Responsibilities

• Support the Social Media team with long format blog writing and social media content creation.
• Collaborate with PR to align corporate initiatives with consumer-friendly stories.
• Partner with product and research teams to craft engaging narratives from threat trends.
• Outline, write, and edit compelling long format content for consumers.
• Make recommendations on story promotion tailored to each brand's audience.
• Develop comprehensive communication plans to amplify blog content on social media.
• Monitor cybersecurity news and trends for storytelling opportunities.
• Manage rapid response activations related to breaches and hacks in collaboration with PR.
• Assist in evergreen content creation based on team volume needs.
• Work with content agencies and internal teams to develop social media content.
• Support content strategy development and report on content performance.
• Stay updated on trends in content and social media marketing, particularly in tech and cybersecurity.

Requirements

• Bachelor's degree required.
• Exceptional writing skills, particularly in blog format.
• 3-5 years of experience in content or social media at a large company or agency.
• Familiarity with Meta platforms (Facebook & Instagram) and managing ad campaigns.
• Understanding of social media and content strategies in the tech or cybersecurity space.
• Excellent verbal and written communication skills.
• Strong project management and organizational skills.
• Ability to work cross-functionally and collaborate with various teams.
• Creative eye with attention to detail.
• Familiarity with social media analytics tools.

Nice-to-haves

• Experience with Hubspot for content management.
• Knowledge of Jira ticketing system for blog posting process.

Benefits

• Flexible working options with generous time off.
• Competitive benefits and compensation packages.