Content Marketing Manager

$80,000 - $100,000/Yr

Dr Squatch - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

The Content Marketing Manager at Dr. Squatch will be responsible for driving the digital creative vision and crafting performance marketing content across various digital channels, particularly focusing on Meta platforms. This role involves collaborating with the performance marketing team to develop engaging content that aligns with campaign priorities and resonates with target demographics. The position offers an exciting opportunity to impact key marketing initiatives for a rapidly expanding brand in the personal care industry.

Responsibilities

• Develop and edit creative assets (image & video) for performance marketing campaigns.
• Create strong, action-oriented CTAs to drive user engagement and conversions.
• Stay updated on industry trends and competitor strategies to inform content creation.
• Maintain and organize marketing materials and creative assets, ensuring proper management guidelines are followed.
• Utilize project management software to track campaign status and ensure alignment with team objectives.
• Provide strategic guidance on creative direction and execute A/B tests for performance creatives across various ad platforms.
• Analyze and comment on the performance of creatives, highlighting successful elements and trends.

Requirements

• Bachelor's Degree in Marketing, Advertising, Art, or related field.
• 3+ years of experience in creative strategy and content for DTC products.
• Proven experience in content creation for digital marketing, particularly in paid advertising.
• Strong writing and editing skills with attention to detail.
• Proficiency in design tools such as Adobe Creative Suite, Canva, and Figma.
• Familiarity with analytics tools like Google Analytics and Facebook Insights.

Nice-to-haves

• Experience in the consumer products industry is highly preferred.
• Interest in health & wellness, personal care, and/or eCommerce industries.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching