Content Marketing Manager

$75,000 - $120,000/Yr

Ponce Dental Studio - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

About the position

The Content Marketing Manager at Ponce Dental Studio is a pivotal role responsible for leading the marketing department's content strategy. This position involves creating and managing a content calendar, collaborating with creative teams, and ensuring consistent content distribution across various platforms. The role emphasizes data-driven decision-making and aims to enhance the company's brand presence while fostering relationships within the healthcare community.

Responsibilities

• Develop and manage a compelling content calendar that tells the company's story and engages the community.
• Collaborate with the video production team to conceptualize and produce impactful content.
• Oversee the distribution of content across all channels, ensuring consistency and maximum reach.
• Partner with the digital marketing team to optimize ad performance and drive traction.
• Coordinate with the web team to maintain an informative and up-to-date online presence.
• Provide innovative print materials that reflect the brand's excellence to support practices.
• Analyze performance metrics and refine strategies based on data insights.
• Build and lead a referral marketing team to foster relationships with other dentists and healthcare providers.

Requirements

• Proven experience in content marketing, preferably in a managerial role.
• Strong understanding of multi-channel marketing strategies.
• Excellent communication and storytelling skills.
• Proficiency with marketing analytics tools.
• Experience in the healthcare or dental industry is a plus but not required.

Nice-to-haves

• Experience in the healthcare or dental industry is a plus but not required.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off