Content Marketing Manager

Worldwide Clinical Trials - Durham, NC

Full-time - Mid Level

Durham, NC

1,001-5,000 employees

Chemical Manufacturing

About the position

The Marketing position at Worldwide Clinical Trials involves developing and executing marketing strategies that create impactful content to engage clients and drive business growth. The role requires collaboration across departments to ensure alignment with therapeutic area strategic plans and to adapt to market changes effectively.

Responsibilities

• Develop and translate marketing strategies into engaging content plans.
• Create and manage an integrated content calendar aligned with strategic plans.
• Execute content campaigns that generate leads, conversions, and retention.
• Edit, proofread, and optimize content for SEO and readability.
• Publish and organize content using content management systems across various platforms.
• Evaluate and report on the performance of content marketing efforts.
• Make data-driven decisions to improve content strategy across channels.
• Conduct content audits and competitive assessments to maintain a competitive edge.
• Evaluate emerging technologies for potential adoption.
• Collaborate with the digital team to align content with SEO strategy.

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5 years of experience in content development and/or communications.
• Proven track record in creating marketing content.
• Excellent writing and editing skills for storytelling aligned with marketing strategy.
• Experience managing agencies and consultants.
• Strong project management skills to manage schedules and deadlines.
• Familiarity with marketing principles and graphic design.
• Strong strategic planning and analysis skills in marketing and content strategy.

Nice-to-haves

• Proficiency in all MS Office applications including Word, Excel, and PowerPoint.
• Strong organizational management skills with the ability to prioritize effectively.
• Ability to navigate relationships smoothly with stakeholders outside marketing.

Benefits

• Equal employment opportunities regardless of background.
• Commitment to diversity and inclusion in the workplace.