Content Marketing Manager

About the position

The Content Marketing Manager will lead and support the development and execution of content strategies that drive brand awareness, engage global audiences, and support business growth. This role requires a consistent track record in crafting stories, and managing diverse content formats, including email marketing, social media, thought leadership, and digital campaigns. Prior experience in the supply chain or ecommerce industry is helpful.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and global market trends.
• Lead the end-to-end content lifecycle, including planning, creation, distribution, and performance analysis.
• Write, edit, and optimize compelling long-form content such as brochures, white papers, eBooks, and case studies.
• Create engaging and on-brand content for thought leadership, social media platforms, email campaigns, blogs, and digital marketing initiatives.
• Work closely with cross-functional teams, including solution marketing, digital marketing, communications, creative, and vertical markets teams to align content with brand messaging and business goals.
• Partner with external agencies and freelancers when needed, to scale content production.
• Collaborate with digital marketing teams to ensure content is optimized for SEO and integrated into broader campaigns.
• Leverage analytics tools to measure content performance and make data-driven decisions for optimization.
• Stay updated on trends and developments in the supply chain industry to produce relevant and authoritative content.
• Build relationships with industry thought leaders and subject-matter experts to enrich content quality and authenticity.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8-10 years of professional experience, with 5-8 years in content marketing, including a focus on global markets.
• Outstanding writing and editing skills with a portfolio showcasing long-form content like blogs, case studies, eBooks, and white papers.
• Proficiency in managing content across various channels such as social media, email marketing, and digital platforms.
• Strong knowledge of content management systems (CMS), standard methodologies for SEO, and analytics tools.
• Experience in the supply chain industry or ecommerce related sectors preferred.
• Excellent project management skills, with the ability to lead multiple projects and deadlines simultaneously.
• Innovative problem-solver who pays close attention to detail and is dedicated to delivering outstanding results.
• Highly collaborative and proactive mentality; leading cross-functional teams to build impactful content strategies that drive brand growth and engage diverse audiences worldwide.

Benefits

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities