Content Marketing Manager

Heno - Cambridge, MA

Full-time - Mid Level

Remote - Cambridge, MA

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at HENO INC is responsible for developing and executing marketing strategies that enhance brand awareness and drive demand for the company's B2B electronic medical records platform. This role requires strong communication and project management skills to effectively deliver content to the target audience and achieve revenue goals. The ideal candidate will have experience in B2B SaaS marketing, with a preference for those familiar with the healthcare software industry.

Responsibilities

• Collaborate with leadership to propose and refine long- and short-term content strategies.
• Manage the end-to-end creation and publication of case studies, including content selection, video production, and editing.
• Analyze marketing and business development campaigns to improve future effectiveness.
• Develop and draft social media content to position HENO as a leader in the PT industry.
• Plan and run digital events such as webinars, roundtable discussions, and podcast episodes.
• Plan and produce high-quality longform content, such as industry reports and surveys.
• Utilize social engagement and SEO tools to guide blog content creation and management.
• Conduct monthly reviews of client testimonials and manage their publication across platforms.
• Continuously seek out industry knowledge to inform content creation.
• Research the customer base to plan and execute email campaigns for feature adoption.
• Plan and execute physical events to promote HENO and grow its reputation.

Requirements

• Experience in B2B SaaS marketing.
• Business results oriented with a focus on execution.
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects simultaneously in a fast-paced environment.
• Integrity and strong sense of ethics.
• Ability to develop and sustain strong relationships with clients and colleagues.

Nice-to-haves

• Experience in the healthcare software industry and/or outpatient rehab.

Benefits

• Competitive salaries
• Fully remote work environment
• Additional compensation for lead to customer success
• Flexible PTO
• Company paid disability and life insurance benefits
• Medical, dental, and vision insurance benefits
• 529 college savings plan
• Employee/Family FSA
• 401k
• Dependent Care FSA