Content Marketing Manager

About the position

As the Content Marketing Manager, you will be responsible for producing exceptional, high-impact content that drives business outcomes and deepens engagement with our technical and business audiences. You'll drive content development across multiple formats-blog posts, white papers, video scripts, case studies, and more-ensuring each asset is aligned with company OKRs, audience needs, and our brand voice. You'll work closely with the Head of Content and cross-functional marketing partners to execute end-to-end content strategies and lead key initiatives that amplify the team's effectiveness, with a focus on operational excellence, AI-powered workflows, and content that delivers results. This is a high-ownership, high-collaboration role where you'll contribute to shaping the voice of Viam across channels and elevate how we show up to the market.

Responsibilities

• Creating compelling, high-quality content that aligns to business goals and engages technical and commercial audiences across industries like robotics, industrial automation, smart infrastructure, and more
• Repurposing and extending stories across a variety of formats including blogs, videos, demos, executive social posts, and case studies
• Executing on day-to-day social operations for the company and exec team, contributing to an agile, high-performing content program
• Leading the development and execution of content strategies that support product launches, marketing campaigns, and long-term brand positioning
• Raising the bar on content quality, operations, and workflows-including strong use of AI tools and repeatable systems to increase velocity and output
• Identifying opportunities through regular content audits and gap analyses to continuously improve and evolve our content portfolio
• Owning end-to-end content performance-tracking, analyzing, and iterating based on engagement and ROI
• Driving cross-functional marketing initiatives with strong stakeholder communication and accountability for results

Requirements

• A proven track record of delivering high-quality B2B content that drives engagement and supports business goals
• Experience working with technical products and/or technical audiences
• Excellent storytelling, writing, and editorial skills across long-form and short-form formats
• Strong content strategy and production expertise, with a deep understanding of channel-specific best practices
• Operational excellence-proficient in content tooling, workflows, and performance tracking
• Demonstrated ability to drive cross-functional projects and communicate effectively across teams
• Creative and analytical thinking, with the ability to thrive in ambiguity and move ideas from concept to execution

Nice-to-haves

• Experience working with developer, engineering, or enterprise SaaS audiences
• Background in content marketing for companies focused on robotics, automation, or AI

Benefits

• 100% covered medical/dental/vision insurance plans, commuter benefits
• Competitive salary & equity packages
• Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
• 25 days paid vacation and generous holiday observances
• One Medical Membership
• Citi Bike memberships
• Monthly wellness stipend to be used for a variety of fitness-related items like gym memberships, fitness classes, fitness equipment, apparel, and more
• Free lunch everyday that you're in the office
• Paid parental leave