Content Marketing Manager

Amcs Group - Boston, MA

Full-time - Mid Level

Boston, MA

101-250 employees

Professional, Scientific, and Technical Services

About the position

We are seeking a highly motivated and detail-oriented Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals. You will work closely with cross-functional teams to create impactful campaigns that drive brand awareness and customer engagement. Your expertise in digital marketing, content creation, and analytics will be crucial in optimizing our marketing efforts and achieving measurable results. As a Marketing Manager, you will lead the planning and execution of marketing initiatives across various channels, including social media, email, and online advertising. You will analyze market trends and customer insights to identify opportunities for growth and innovation. Additionally, you will manage the marketing budget, ensuring that resources are allocated effectively to maximize ROI. Collaboration with sales, product development, and customer service teams will be essential to ensure a cohesive approach to our marketing efforts. You will also be responsible for monitoring and reporting on the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes. Your ability to communicate effectively and build relationships with stakeholders will be key to your success in this role. We are looking for a creative thinker who is passionate about marketing and eager to make a significant impact on our organization.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Lead the planning and execution of marketing campaigns across various channels.
• Analyze market trends and customer insights to identify growth opportunities.
• Manage the marketing budget and allocate resources effectively.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Monitor and report on the performance of marketing campaigns, using data to refine strategies.
• Build and maintain relationships with stakeholders and partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a focus on digital marketing.
• Proven track record of developing successful marketing campaigns.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Knowledge of CRM software and email marketing platforms.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Professional development opportunities
• Flexible work hours