Content Marketing Manager

$80,000 - $105,000/Yr

Kantar - North Bergen, NJ

Full-time - Mid Level

Remote - North Bergen, NJ

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Kantar plays a crucial role in shaping and executing content marketing strategies that drive awareness and demand for the company's solutions. This position is responsible for leading global thought leadership initiatives and ensuring the quality and consistency of all marketing materials. The role requires strong communication, project management, and data skills, along with creativity to effectively connect with the audience and support the brand's growth.

Responsibilities

• Support the planning and execution of global thought leadership initiatives, coordinating internal and external teams to maintain project timelines.
• Collaborate with research directors to create and execute global research that supports data-led reports.
• Create, source, edit, and proofread content for demand generation activities, including blogs, ads, email nurtures, eBooks, white papers, and presentations.
• Manage the global content calendar and upload new content to the website, optimizing existing pages to enhance audience experience and conversion rates.
• Oversee SEO efforts, including keyword research and page optimizations for organic rankings.
• Manage the global Profiles social media calendar, creating a consistent and engaging schedule of content, and support LinkedIn live events.

Requirements

• Proven experience in creating, editing, and proofreading in a corporate B2B role.
• Exceptional attention to detail and a strong command of the English language.
• Excellent communication and interpersonal skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Familiarity with content management systems and digital publishing tools.
• Experience with market research, SEO principles, and digital marketing is a plus.

Nice-to-haves

• Experience in a data-driven environment.
• Familiarity with analytics tools to measure content performance.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO