Content Marketing Manager

$75,000 - $80,000/Yr

Vertafore - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Professional, Scientific, and Technical Services

About the position

Vertafore is seeking a passionate Content Marketing Manager who will play a pivotal role in our marketing and demand generation initiatives. This position is designed for an individual who thrives on storytelling and brand advocacy, with a strong desire to create high-quality, engaging content that resonates with diverse audiences. As a key contributor to our marketing team, you will be responsible for delivering remarkable demand generation content that effectively communicates the Vertafore message to current and potential customers, industry stakeholders, and the media. In this role, you will create original and compelling content across various channels, including bylines, thought-leadership articles, whitepapers, social media posts, web pages, blogs, video scripts, emails, infographics, and more. You will interpret the expertise of Vertafore's subject matter experts and thought leaders into long-form pieces and other assets, translating complex and technical concepts into audience-friendly content. Managing content projects from inception to publication, you will ensure that all work is delivered on time and within budget while meeting the expectations of stakeholders. As a content advisor for the marketing organization, you will serve on cross-functional teams, manage content KPIs and metrics to gauge effectiveness, and track industry trends to develop relevant content strategies. Your role will also involve recognizing the features and benefits of Vertafore products and effectively connecting them to key messaging themes in our marketing content. This position is ideal for a seasoned content creator with a hands-on approach and experience producing content for diverse channels.

Responsibilities

• Create original, compelling content for a variety of channels and audiences, including bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and other materials.
• Interpret the expertise of Vertafore SMEs and thought-leaders into long-form pieces, presentation topics, and other assets as needed.
• Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets.
• Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations.
• Serve as a content, brand, and messaging advisor for the Marketing organization and represent on cross-functional teams as assigned.
• Manage content KPIs and metrics to gauge effectiveness and make improvements.
• Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations.
• Track industry trends, influencers, and topics of interest to develop related content strategies.
• Recognize features and benefits of Vertafore products and connect them to key messaging themes in brand-level marketing content.

Requirements

• BA/BS degree in communication, English, journalism, marketing, or related field.
• 4-5 years of relevant B2B content creation experience, preferably in a software or technology industry; 5+ years of experience preferred.
• Exceptional writing, editing, and storytelling skills with a proven ability to create high-quality content that aligns to the right audience, purpose, and channel.
• Detail-oriented with strong organizational and project management skills.
• Ability to conceptualize content visually as well as linguistically.
• Critical thinker and problem solver with excellent interpersonal skills.
• Understanding of marketing and communication theory and best practices.
• Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement.
• Prior experience with marketing automation technology (e.g., Marketo) appreciated.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected.

Nice-to-haves

• Experience with project management tools like Wrike or Asana a plus.
• Experience collaborating with designers/creative teams a plus.

Benefits

• Medical, vision & dental plans with PPO & high-deductible options.
• Health Savings Account & Flexible Spending Accounts Options including Health Care FSA, Dental & Vision FSA, and Dependent Care FSA.
• Life, AD&D (Basic & Supplemental), and Disability insurance.
• 401(k) Retirement Savings Plan & Employer Match.
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance.
• Parental Leave & Adoption Assistance.
• Employee Assistance Program (EAP).
• Education & Legal Assistance.
• Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness programs.
• Commuter Benefits (Denver).