Content Marketing Manager

Nexford University - Washington, DC

Full-time - Mid Level

Remote - Washington, DC

Educational Services

About the position

As the Content Marketing Manager at Nexford University, you will play a pivotal role in shaping the brand marketing strategy and driving awareness to fuel growth. This hands-on position requires a creative leader with expertise in brand and content marketing, responsible for executing plans, managing campaigns, and expanding the university's presence both in the US and globally. Your efforts will contribute to making Nexford the largest education-to-employment platform worldwide.

Responsibilities

• Develop and implement a bold and innovative brand strategy that sets Nexford apart in the education sector.
• Lead and mentor a creative team, fostering a culture of creativity and accountability.
• Ensure cohesive brand identity by managing all content marketing activities across platforms.
• Drive community engagement by innovating strategies to build a vibrant global community around the Nexford brand.
• Leverage social media and other platforms to create meaningful connections with the audience.

Requirements

• Proven expertise in creating and executing bold, innovative brand strategies.
• Experience in building, leading, and inspiring a team of branding and content professionals.
• Extensive background in developing multi-channel content marketing campaigns.
• Hands-on leadership with a strong focus on execution.
• Demonstrated success in building challenger brands within relevant sectors.
• Track record of success in both US and international markets.
• Agile and adaptable, thriving in fast-paced environments.
• Bachelor's or Master's degree in Marketing, Communications, or a related field.

Nice-to-haves

• Experience in the education sector.
• Familiarity with digital marketing tools and analytics.

Benefits

• Competitive salary
• Performance-based bonuses
• Stock options
• Professional development opportunities