Latch - Saint Louis, MO
posted about 2 months ago
Latch is seeking a highly motivated and skilled Content Marketing Manager to join our team in St. Louis, MO. In this role, you will play a pivotal part in driving brand awareness, customer engagement, and business growth. Your primary responsibilities will include overseeing all social media activities, managing marketing campaigns, and ensuring the effective promotion of our various brands, including HelloTech, Door, and Latch. You will be tasked with developing and implementing comprehensive social media strategies that resonate with our target audience, creating engaging content that includes text, images, and videos to attract and retain followers. Additionally, you will monitor social media analytics to measure performance and optimize campaigns accordingly. As a Content Marketing Manager, you will also be responsible for planning, executing, and evaluating marketing campaigns across various channels, including email, paid advertising, and public relations. Collaboration with cross-functional teams will be essential to develop compelling messaging and creative assets. You will track campaign performance and make data-driven adjustments to optimize results, ensuring that our marketing efforts are effective and aligned with our business objectives. Market research will be another critical aspect of your role. You will conduct research to identify trends, competitor activities, and customer preferences, analyzing market data to inform our marketing strategies and decision-making processes. This position offers an exciting opportunity to work in a fast-paced environment where you can apply your skills and knowledge to new challenges while growing your career. At Latch, we encourage innovation and calculated risk-taking, fostering a culture where thinking outside the box is essential. We are committed to creating an inclusive and equitable environment for all our employees, embracing diversity in our workforce.