Content Marketing Manager

Igel Technology - Fort Lauderdale, FL

Full-time - Mid Level

Remote - Fort Lauderdale, FL

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Content Marketing Manager at IGEL Technology is responsible for creating and executing content strategies that engage and inform the target audience. This role involves developing high-quality content across various formats, optimizing it for search engines and social media, and collaborating with cross-functional teams to ensure alignment with brand and business goals. The position is hybrid, based in Fort Lauderdale, Florida, and requires a strong understanding of B2B marketing and content strategy.

Responsibilities

• Develop and execute content marketing strategies that align with business goals and target audience needs.
• Create high-quality, engaging content across various formats, including blog posts, social media updates, videos, and infographics.
• Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices.
• Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
• Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
• Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms, to increase reach and engagement.
• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B customer marketing, customer experience, or a related field, preferably in software or IT.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging tailored to different customer segments.
• Experience with copywriting, content strategy across various formats, including blog posts, social media, email campaigns, and video.
• Creative and innovative thinker who can develop fresh and exciting ways to engage and delight customers and prospects.
• Strong collaboration skills and experience working with cross-functional teams, including sales, product, and customer success.

Benefits

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 15-20 days of PTO per year (Starting Jan 1st 2025, 18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match, up to $5,000 per year
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President's Club for the highest performing salespeople and overachievers