Content Marketing Manager

Worldwide Clinical Trials - Durham, NC

Full-time - Mid Level

Durham, NC

1,001-5,000 employees

Chemical Manufacturing

About the position

The Content Marketing Manager at Worldwide Clinical Trials is responsible for developing and executing impactful content strategies that align with the company's marketing goals. This role involves creating engaging content plans, managing campaigns, optimizing content for SEO, and evaluating the performance of marketing efforts to drive leads and conversions. The position requires collaboration with various teams to ensure content aligns with brand values and market demands.

Responsibilities

• Develop and translate marketing strategies into impactful content plans.
• Create and manage an integrated content calendar aligned with therapeutic area strategic plans.
• Execute content campaigns that generate leads, conversions, and retention.
• Edit, proofread, and optimize content for SEO, readability, and conversion.
• Publish, update, and organize content using content management systems across different channels.
• Evaluate and report on the performance of content marketing efforts, tracking key metrics.
• Make data-driven decisions for content strategy improvement across channels.
• Conduct content audits and competitive assessments to maintain a competitive edge.
• Evaluate emerging technologies and provide thought leadership for adoption.
• Work closely with the digital team to ensure alignment with SEO strategy and digital distribution platforms.

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5 years of experience in content development and/or communications in a corporate or agency environment.
• Excellent writing and editing skills with a focus on storytelling that aligns with marketing strategy.
• Experience managing agencies and consultants.
• Strong project management skills to manage schedules and deadlines.
• Familiarity with principles of marketing and graphic design.
• Strong strategic planning and analysis skills in marketing and content strategy.

Nice-to-haves

• Proficiency in all MS Office applications including Microsoft Word, Excel, and PowerPoint.
• Strong organizational management skills with exceptional ability to prioritize and manage time effectively.
• Ability to navigate relationships smoothly with stakeholders outside marketing.

Benefits

• Diverse and inclusive work environment.
• Equal employment opportunities regardless of background.
• Support for professional growth and development.