Inkhouse
posted about 1 month ago
Inkhouse is seeking a talented and strategic Content Marketing Manager to oversee and execute content marketing and social media strategies for the agency. This role is crucial in elevating Inkhouse's brand presence in the market. The Content Marketing Manager will be responsible for continuing to build and manage the brand's digital presence which includes the website, social media channels, and a weekly newsletter. This role will report directly to the Head of Marketing at Orchestra (our parent company). The ideal candidate will have innovative ideas about where media relations, social media, content, and creative services are going next. In this position, you will develop and implement comprehensive content marketing strategies that align with Inkhouse's objectives and target audiences. You will create and manage a content calendar to ensure timely and relevant content delivery across all platforms. Conducting market research and competitor analysis to identify trends and opportunities for content creation will also be part of your responsibilities. You will oversee the creation of high-quality content for Inkhouse, lead the creation and distribution of a weekly newsletter, and collaborate with internal teams and clients to produce compelling content that resonates with target audiences. Additionally, you will develop and implement social media strategies to enhance Inkhouse brand awareness, drive engagement, and generate leads. Managing and growing Inkhouse's presence across social media platforms, including LinkedIn, Twitter, and Instagram, will be essential. You will track and analyze content and social media performance using relevant metrics and tools, providing regular reports and insights to the Head of Marketing at Orchestra. Collaboration with other departments, including PR, digital, and design, will ensure cohesive and integrated marketing efforts, fostering a collaborative and creative work environment.