Content Marketing Manager

Validifi - Alpharetta, GA

Full-time - Mid Level

Alpharetta, GA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

ValidiFI is looking for a Content Marketing Manager to enhance its marketing efforts by creating tailored digital content that supports marketing campaigns and sales enablement. This role focuses on data-driven strategies to improve brand visibility and achieve measurable results in a high-growth environment.

Responsibilities

• Create compelling industry content including blogs, web pages, social media posts, case studies, videos, and client success stories.
• Lead the planning, building, and execution of industry-specific email campaigns to support the go-to-market strategy.
• Collaborate with enablement and business development teams to generate and nurture leads through organic and paid campaigns.
• Work with internal thought leaders to transform insights into impactful content addressing key business challenges.
• Manage projects to ensure timely delivery of high-quality content that resonates with target audiences.
• Boost brand visibility and SEO through the creation of SEO-optimized content that enhances search rankings and engagement.
• Analyze and optimize content strategies using analytics to improve campaign performance and ensure measurable outcomes.
• Drive innovation by introducing new ideas and approaches to content creation.

Requirements

• 3-5 years of B2B marketing experience, focusing on content creation and campaign management.
• Strong understanding of digital marketing tactics, especially in lead generation and conversions through content.
• Excellent communication, writing, and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative experience working with sales, product, and client success teams.
• Experience with digital paid media campaigns is a plus.
• Comfort using data and analytics to adjust content strategies and improve performance.
• Proficiency in tools such as Salesforce, Canva, Account Engagement, and Hootsuite.

Nice-to-haves

• Experience with digital paid media campaigns.

Benefits

• Comprehensive compensation and healthcare packages.
• 401k matching.
• Flexible time off.