Content Marketing Manager

Unclassified - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

About the position

The Content Marketing Manager at apexanalytix is responsible for developing and executing a comprehensive content strategy aimed at driving brand awareness, generating leads, and supporting customer retention. This role requires a creative thinker with strong writing skills and a deep understanding of SEO, working cross-functionally with product marketing to create engaging content across various channels.

Responsibilities

• Develop and execute a comprehensive content strategy that drives brand awareness and generates leads.
• Create high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, eBooks, webinars, and social media.
• Perform keyword research to optimize existing content and uncover new opportunities.
• Provide recommendations and manage strategies for content development in coordination with SEO goals.
• Research, write, and post SEO-driven thought leadership content to rank for organic keywords.
• Monitor and respond to industry trends to develop relevant thought leadership content.
• Manage the content calendar and ensure timely delivery of all content projects.
• Analyze content performance metrics and adjust strategies as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content marketing, preferably in a B2B SaaS environment.
• Strong understanding of SEO and content optimization techniques.
• Proficiency in Microsoft PowerPoint, Excel, and Google Suite.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent writing, communication, and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Nice-to-haves

• Experience in B2B marketing.
• Creative thinker with a passion for storytelling and content creation.

Benefits

• Competitive benefits for employees and their families.
• BeWell@apex initiative promoting growth in emotional, physical, community, financial, social, and intelligence wellness areas.
• Strong Mentor Program and Internal Training Portal.
• Education, Tuition, and Certification Assistance.