Content Marketing Manager

Rhapsody International - Boston, MA

Full-time - Mid Level

Boston, MA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Content Marketing Manager at Rhapsody will be responsible for executing the marketing content strategy, focusing on creating and maintaining high-quality content that aligns with the brand's identity and messaging. This role involves collaboration with cross-functional teams to develop compelling narratives that drive engagement and conversions, particularly in the B2B healthcare sector.

Responsibilities

• Execute go-to-market campaign content strategies that drive traffic, engagement, and conversions.
• Create and edit compelling content including blog posts, white papers, eBooks, case studies, and social media.
• Collaborate with cross-functional teams to generate and outline content ideas that support go-to-market campaigns.
• Edit, proofread, and enhance content provided by product marketing teams and freelance writers.
• Maintain brand identity and messaging across all content formats and communication channels.
• Optimize content for SEO and audience engagement, measure its performance, and make recommendations for improvement.
• Stay current with industry trends and best practices, incorporating them into content production.
• Build out and manage the content calendar, delivering high-quality content on schedule.

Requirements

• 3-5 years of experience in content marketing, preferably in a B2B environment.
• Strong editorial skills with experience in writing, outlining content, and proofreading.
• Ability to maintain a consistent brand voice and messaging across all content.
• Understanding of SEO and how to incorporate keywords into content assets.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Excellent communication skills and attention to detail.

Nice-to-haves

• Healthcare experience is a plus.
• Creative, critical thinker who can enhance and refine existing content.

Benefits

• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• 401(k) matching