Content Marketing Manager

Campusesp - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Publishing Industries

About the position

The position is for a content marketing leader who will serve as the in-house editor for CampusESP's content engine. The ideal candidate will blend strategic thinking with creativity to produce engaging content that resonates with various audiences in the higher education sector. This role involves collaborating across departments, managing content distribution channels, and driving demand generation efforts to enhance the company's visibility and growth.

Responsibilities

• Serve as the in-house editor of the content engine, brainstorming topics that resonate with various audiences.
• Leverage the talents of subject matter experts and writers to create engaging content that showcases the product and client successes.
• Develop and manage various distribution channels including the website blog, webinars, downloadable resources, newsletters, and social media.
• Identify new and innovative ways to communicate with prospects and customers.
• Help identify intent and leads coming through distribution channels.
• Build nurture cadences and programs using content to foster relationships with new leads and drive them to the sales pipeline.
• Maintain the website, ensuring it is up-to-date, optimized, and performing well to capture potential buyers.
• Jointly own key marketing metrics and develop strategies to meet and exceed company growth plans.

Requirements

• 7+ years of marketing experience, ideally in B2B, with a preference for higher education or SaaS experience.
• Strong writing skills, capable of turning complex information into engaging content.
• Experience in demand generation and understanding the value-first approach.
• Proven track record of managing content marketing campaigns from strategy to analytics.
• Ability to think creatively and bring exciting ideas to life.
• Experience in meeting or exceeding marketing goals and targets.
• Highly organized with the ability to adapt to changing priorities.

Nice-to-haves

• Experience with HubSpot.