Content Marketing Manager

$80,000 - $105,000/Yr

Kantar - Little Falls, NJ

Full-time - Mid Level

Remote - Little Falls, NJ

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Kantar plays a crucial role in developing and executing content marketing strategies that enhance brand awareness and demand for the company's solutions. This position involves leading global thought leadership initiatives, ensuring high-quality written materials, and effectively communicating with target audiences. The role requires strong project management, communication, and data skills, along with creativity to connect with audiences and drive engagement.

Responsibilities

• Support the planning and execution of global thought leadership initiatives, coordinating with internal and external teams to maintain project timelines.
• Collaborate with research directors to create and execute global research that supports data-led reports.
• Create, source, edit, and proofread content for demand generation activities, including blogs, ads, email nurtures, eBooks, white papers, and presentations.
• Manage the global content calendar and upload new content to the website, optimizing existing pages to enhance audience experience and conversion rates.
• Oversee SEO efforts, including keyword research and page optimizations for organic rankings.
• Manage the global Profiles social media calendar, creating a consistent and engaging schedule of content, and support LinkedIn live events.

Requirements

• Proven experience in creating, editing, and proofreading in a corporate B2B role.
• Exceptional attention to detail and a strong command of the English language.
• Excellent communication and interpersonal skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Familiarity with content management systems and digital publishing tools.
• Experience with market research, SEO principles, and digital marketing is a plus.

Nice-to-haves

• Experience in a data-driven environment.
• Familiarity with analytics tools to measure content performance.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental and Vision benefits
• Wellness Program
• 401k with matching
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO