Content Marketing Manager

$75,500 - $142,700/Yr

Unum - Portland, ME

Full-time - Mid Level

Portland, ME

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The position at Unum is focused on establishing the company as a thought leader in the employee benefits industry through the creation of insightful and engaging content. The role involves developing a content strategy that aligns with market trends and company goals, engaging internal stakeholders, and measuring the effectiveness of content across various channels. The individual will be responsible for ideating and creating content that enhances brand credibility and addresses the needs of target audiences.

Responsibilities

• Develop strategy for message architecture and framework for in-market demand generation.
• Plan the experience for the buyer as they interact and consume material.
• Engage and influence internal stakeholders to develop core content assets.
• Align buyer needs to business solutions to craft in-market positioning.
• Measure and report on content engagement, interactions, and consumption.
• Identify trends, insights, and best practices for new content development.
• Manage testing of content and messaging, including calls-to-action.
• Work closely with writers and videographers to build out new and updated materials for demand generation.
• Manage relationships with outside vendors and contractors as needed.
• Develop new ways to distribute core content including podcasts, videos, and other mediums.
• Work closely with thought leaders in the organization for content and social media opportunities.
• Develop thought leadership strategy aligned with business objectives.
• Leverage a journalistic approach to content creation focusing on research-driven storytelling.
• Identify and manage relationships with external influencers and internal experts.
• Create new ways to cultivate engagement including community development, social, PR, and media.
• Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs.

Requirements

• 4-year college degree required.
• At least 5 years of Marketing experience with an emphasis on content marketing, social media, and demand generation.
• Strong understanding of media, marketing-sales funnel metrics, and analysis.
• Experience in managing content delivery and channel distribution.
• Ability to leverage analytics and data to inform content creation.
• Proficiency in Excel and PowerPoint.
• Strong interpersonal skills and ability to work with cross-functional teams.

Nice-to-haves

• Experience in community development and social media engagement.
• Familiarity with PR and media relations.

Benefits

• Health, Vision, Dental insurance
• Short & Long-Term Disability
• Generous PTO including paid time to volunteer
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments