Content Marketing Manager

$45,691 - $54,434/Yr

Law Offices of Barton Morris - Troy, MI

Full-time - Mid Level

Troy, MI

About the position

The Content Marketing Manager at the Law Offices of Barton Morris is responsible for developing and executing a comprehensive content strategy to enhance brand awareness, drive traffic, and generate leads. This role requires a blend of marketing expertise, strong writing skills, and a passion for audience engagement. The manager will create compelling content across various platforms and collaborate with cross-functional teams to align marketing efforts with business goals.

Responsibilities

• Create ideal client profiles and client avatars
• Research and curate content ideas that engage and educate the audience
• Create high-quality content including blog posts, videos, social media posts, and emails
• Utilize marketing automation tools to streamline content distribution and track performance metrics
• Conduct thorough research to stay updated on audience and industry trends
• Collaborate with graphic designers to produce visually appealing content
• Oversee social media marketing efforts to enhance brand presence
• Plan and execute videography projects that promote products or services
• Analyze content performance data to refine strategies and improve engagement rates

Requirements

• 3 years of graphic design experience
• 3 years of writing skills
• 3 years of content creation experience
• Strong research skills
• Experience with marketing automation tools
• Expertise in content creation across various formats
• Familiarity with WordPress for website management
• Knowledge of e-commerce best practices
• Experience in social media marketing strategies
• Basic videography skills

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Flexible schedule