Content Marketing Manager

Growthfyi - Los Altos, CA

Full-time - Mid Level

Los Altos, CA

About the position

The Content Marketing Manager will play a crucial role in enhancing Bolster's content strategy, focusing on engaging key buyers, influencers, and security communities. This position involves storytelling, strategic insights, and data analysis to shape the company's content, product identity, and thought leadership in the digital risk protection market.

Responsibilities

• Develop and execute an editorial plan for various topics related to digital risk protection.
• Plan, write, edit, proofread, and publish industry-leading content including white papers, research reports, eBooks, PR articles, blogs, website copy, and emails.
• Establish metrics of success to measure content quality, audience growth, engagement, and reach.
• Plan and develop multimedia content such as webinars, videos, and social media posts.
• Ensure content consistency across all departments of the organization.
• Collaborate on a technical content approach to align with the interests and needs of security professionals.
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion.
• Manage internal and external technical writing resources and agencies.

Requirements

• 4+ years of content marketing experience.
• Strong understanding of the security industry and concepts.
• Excellent written and verbal communication skills, analytical skills, and editorial craftsmanship.
• Strong project management skills with the ability to manage a content calendar and multiple projects simultaneously.
• Comprehension of social media processes, best practices, and social copywriting preferred.
• Highly organized and self-motivated individual with a focus on timely execution.
• Ability to work collaboratively in a dynamic, high-growth, fast-paced environment.
• SEO knowledge is a plus.

Nice-to-haves

• Comprehension of social media processes, best practices, and social copywriting preferred.
• SEO knowledge is a plus.