Content Marketing Manager

About the position

We are scaling our marketing team and seeking a Content Marketing Manager who thrives at the intersection of storytelling, strategy, and AI innovation. Reporting directly into our Chief Marketing Officer, you'll be a strategic and creative force behind our content engine. You'll own and evolve our content marketing strategy across formats and channels to generate pipeline, grow organic visibility, and enable sales success. You'll partner cross-functionally to bring our narrative to life-with AI-powered insights woven into every step. If you're energized by creating powerful, persona-driven content that moves the needle-this one's for you.

Responsibilities

• Develop and execute a scalable, full-funnel content marketing strategy aligned with GTM priorities and business goals to support pipeline growth, accelerate the buyer journey, and address evolving customer needs.
• Own the editorial calendar and content planning process, supporting product launches, campaigns, and always-on programs across digital channels while maintaining brand voice, tone, and messaging consistency.
• Collaborate cross-functionally with Product Marketing, Demand Gen, Sales, Customer Success teams to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into diverse formats-such as webinars, short-form videos, blog posts, and carousel assets-to extend reach and engagement across owned and paid channels.
• Create compelling, thought leadership-driven content in partnership with internal subject matter experts, transforming complex ideas into clear, engaging narratives that build authority and audience trust.
• Optimize content for search and discoverability, leveraging SEO best practices, keyword targeting, and technical enhancements to increase organic traffic and visibility.
• Track and analyze performance across key KPIs, including traffic, engagement, conversion rates, and influenced pipeline, to evaluate effectiveness and identify areas for improvement.
• Apply data-driven insights and A/B testing to continuously refine content strategy, messaging, and formats-ensuring content resonates with target audiences and meets performance goals.
• Leverage AI content creation tools to streamline content workflows, boost efficiency, and maintain high-quality standards at scale.
• Explore and implement generative AI applications for audience segmentation, personalized CTAs, content personalization, and micro-targeted messaging across the funnel.
• Use AI-driven data and insights to continuously optimize messaging, tone, and distribution strategies through A/B testing and performance analysis.
• Stay ahead of content marketing and AI trends, adapting strategies to reflect emerging technologies, shifts in digital consumption, and evolving audience behaviors.

Requirements

• 5+ years of experience in content marketing at a B2B SaaS organization, ideally supporting multiple product lines.
• 2+ years of managing SEO principles & optimization strategies/iterations.
• 1+ year of experience owning AI tools for content creation and marketing analytics.
• Previous experience supporting the Professional Services industry is ideal.
• Exceptional writing and editing skills with a knack for simplifying complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinker with a bias for execution and experimentation.

Benefits

• Competitive salary and bonus.
• Company pays 100% of benefits, including medical, dental, vision, disability and life insurance.
• 401k with generous company match.
• Hybrid work schedule - In office 3 times a week.
• Generous time off and paid company holidays.
• Paid Parental Leave.
• Fresh fruit, snacks, cold brew coffee/tea, soda and sparkling water.
• Latest AI-powered tech stack & tooling.
• Onsite gym.