Content Marketing Manager

$110,000 - $950,000/Yr

Miir Holdings - Seattle, WA

Full-time - Mid Level

Hybrid - Seattle, WA

Merchant Wholesalers, Durable Goods

About the position

The Content Marketing Manager at MiiR Holdings, LLC is a pivotal role that combines creativity, strategy, and analytics to enhance the brand's presence and engagement through compelling storytelling. This position requires a deep understanding of content marketing best practices and a proven track record in creating high-quality content that resonates with the target audience. The manager will collaborate closely with various teams to develop and execute a comprehensive content marketing strategy that aligns with MiiR's business goals and brand voice. In this role, the Content Marketing Manager will be responsible for designing and implementing a content strategy that encompasses a wide range of content types, including blog posts, articles, social media updates, email newsletters, whitepapers, case studies, infographics, and videos. The manager will also oversee the execution of brand and product marketing campaigns, ensuring that they drive traffic, generate leads, and enhance brand visibility. Performance measurement will be crucial, as the manager will need to analyze campaign results and adjust strategies to maximize effectiveness. Additionally, the Content Marketing Manager will manage the editorial calendar to ensure timely content delivery across various channels and will identify and collaborate with ambassadors, influencers, and industry experts to expand the brand's reach. SEO optimization and analytics will play a significant role in this position, as the manager will track content performance and make data-driven decisions to improve engagement. The role also involves maintaining a consistent brand voice, conducting market research, and managing budgets related to content initiatives. Overall, this position is integral to fostering a strong community around the MiiR brand and driving its growth through innovative content strategies.

Responsibilities

• Design and implement a comprehensive content marketing strategy aligned with business goals, target audience, and brand voice.
• Develop, write, and manage high-quality content including blog posts, articles, social media updates, email newsletters, whitepapers, case studies, infographics, videos, and annual impact reports.
• Plan and execute brand and product content marketing campaigns to drive traffic, generate leads, and increase brand visibility.
• Measure campaign performance and adjust strategies to maximize results.
• Manage the content calendar to ensure consistent and timely delivery of content across various channels.
• Identify and collaborate with ambassadors, influencers, affiliates, industry experts, and content partners to expand reach and credibility.
• Optimize content for SEO and track performance using analytics tools to measure effectiveness and make data-driven decisions.
• Work closely with marketing, product, sales, impact, and customer support teams to ensure content aligns with brand messaging and supports cross-functional goals.
• Monitor and respond to audience feedback and engagement on content channels to foster a strong community and drive brand loyalty.
• Maintain a consistent brand voice and style across all content to strengthen brand identity.
• Conduct market research to stay up-to-date with industry trends and competitors, adjusting content strategies accordingly.
• Create and manage budgets relative to the work, including allocating resources effectively and ensuring ROI on marketing investments.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, journalism, or a related role.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.
• Strong understanding of SEO principles and best practices.
• Excellent project management skills with the ability to manage multiple projects and deadlines.
• Experience with social media platforms (LinkedIn, Meta, YouTube, Pinterest, TikTok, WhatsApp preferred) and strategies.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to generate innovative content ideas.
• Strong interpersonal and communication skills with internal teams and external parties.
• Growth mindset.
• Experience in the CPG industry is preferred.
• Familiarity with graphic design and video editing tools is preferred.
• Familiarity with Shopify, Asana, Hubspot, Turtl, CapCut is preferred.

Nice-to-haves

• Experience in the CPG industry is preferred.
• Familiarity with graphic design and video editing tools is preferred.
• Familiarity with Shopify, Asana, Hubspot, Turtl, CapCut is preferred.

Benefits

• Medical, dental & vision insurance covered at 100% for eligible employees
• 401(k) Plan with company match
• Generous paid parental leave
• Unlimited vacation time
• Cell phone stipend
• Professional development, career coaching and conference attendance (when global circumstances allow)
• Product discounts and pro deals with partner companies in the outdoor industry
• Employee grantmaking programs