Content Marketing Manager

$60,000 - $100,000/Yr

Sunny Health And Fitness - City of Industry, CA

Full-time - Mid Level

City of Industry, CA

Merchant Wholesalers, Durable Goods

About the position

The Content Marketing Manager at Sunny Health & Fitness is responsible for leading the development and management of content marketing programs. This role combines creative content strategy with a data-driven approach to support the company's growth and brand awareness. The ideal candidate will have a strong editorial background and a proven track record in content marketing, focusing on driving engagement and promoting the company's products and services.

Responsibilities

• Develop ideas for compelling content that adheres to required branding and style guidelines.
• Manage and mentor content writers and oversee the writing, proofreading, and copy editing for various channels including online platforms and print materials.
• Work closely with the creative and production teams to strategize ideas for marketing materials and programs; guide the team on video/photography content production.
• Develop and implement brand strategies for new and existing products.
• Manage all marketing projects according to timeline and budget.
• Follow the marketplace to stay informed on the latest trends and competitor's marketing movements.
• Constantly evaluate internal practices and drive solutions that make our team scalable.
• Develop and manage dashboards to monitor the overall marketing channel performance.
• Monitor online and offline campaigns, and report on results.
• Undertake continuous analysis of consumer trends and establish strategies and metrics.
• Build, manage, and drive traffic to the company's social media profile and presence through performance marketing activity on major digital platforms.
• Promote additional projects to support new product launches.
• Provide visibility into results, measure content effectiveness, and influence future decisions to optimize content strategy.
• Build and nurture long-term relationships with media influencers.

Requirements

• Bachelor's degree in Marketing, Media, Communication, or equivalent experience required
• 5+ years proven experience in marketing with a particular focus on content
• Superb communication skills, both written and verbal, with a highly collaborative work style.
• Proven experience developing integrated content strategy and content-driven programs
• Ability to create and meet deadlines while managing the team's time efficiently and prioritizing in a multi-tasking environment
• Experience using analytics and metrics to guide topic and content development
• Strong project management skills, experience managing freelancers, and ability to seamlessly manage design processes
• Advanced knowledge of content marketing methodology and demonstrated knowledge of effective engagement processes and tools to drive audiences to act
• Strong understanding and demonstrated application of AP style writing with significant experience crafting technology narratives and messaging
• Self-starter with an exceptional ability to follow through, lead and influence others
• Knowledge of CRM (Dynamic 365) and marketing automation software (Hubspot, Marketo).

Benefits

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Covered by the company.
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested.
• 5 Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period).
• Vacation
• Company provides discounts for fitness equipment for our employees.