Content Marketing Manager

$50,000 - $60,000/Yr

Chetu - Sunrise, FL

posted 4 months ago

Full-time - Mid Level
Sunrise, FL
Professional, Scientific, and Technical Services

About the position

Chetu Inc. is seeking a Content Marketing Manager to join our dynamic digital marketing team. This role is pivotal in driving awareness, thought leadership, and inbound traffic conversions through organic tactics. The ideal candidate will be an excellent writer with a foundational understanding of SEO, capable of researching and producing content across a variety of topics aimed at promoting our services. As the Content Marketing Manager, you will be responsible for creating high-quality content that aligns with our brand voice and meets SEO standards, ultimately enhancing our online presence and driving organic traffic to Chetu.com. In this position, you will perform ongoing keyword expansion, identifying and implementing keyword opportunities to boost organic traffic. You will conceptualize and write engaging content for Chetu.com, as well as contribute to off-page opportunities such as editorials and guest posts. Your responsibilities will include producing a high volume of web pages, articles, blogs, infographics, and sales materials, ensuring that each piece of content adheres to SEO best practices and departmental standards. Additionally, you will optimize existing content to increase search traffic while maintaining the brand's voice and intent to sell. The Content Marketing Manager will also play a crucial role in team management, guiding and mentoring junior content writers, and ensuring that the content produced meets the strategic goals of the marketing department. This position offers extensive onboarding training, swift growth opportunities, and the chance to work in a stable company with a strong financial performance record.

Responsibilities

  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities to increase organic traffic.
  • Conceptualize and write quality content for Chetu.com and off-page opportunities, such as content contributions and editorials.
  • Produce high volumes of web pages, articles, blogs, infographics, and sales material for the website, ensuring that each piece meets SEO and department standards.
  • Optimize content for Chetu.com with the goal of increasing search traffic while maintaining the brand's voice.
  • Create and augment content with the intent to sell.

Requirements

  • Bachelor's degree in Advertising, Marketing, Communications, English, Journalism or related fields.
  • At least 4 years of experience in writing, content marketing, or SEO.
  • 2+ years of content marketing team management experience.
  • Proven skills in blog/content writing, case study development, and/or web content.
  • Strong written and verbal communication skills.
  • Attention to detail.
  • Familiarity with SEMRush, Moz, Ahrefs, Google Analytics, and Google Search Console.
  • Knowledge of IT or software development is a plus.
  • Proficiency in MS Excel, PowerPoint, and Word.

Nice-to-haves

  • Experience in software development or IT-related content.
  • Advanced knowledge of SEO tools and strategies.

Benefits

  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • 401(k) matching
  • Flexible schedule
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