Content Marketing Manager

Simply | Business - Boston, MA

Full-time - Mid Level

Hybrid - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Simply Business will lead the content marketing strategy to enhance brand awareness and drive customer engagement. This role involves collaborating with various teams to create compelling content across multiple channels, including the website, social media, and email. The manager will oversee a team of copywriters, manage the editorial calendar, and ensure that content resonates with small business owners while simplifying complex insurance concepts.

Responsibilities

• Drive the content strategy, ideation, and execution for Simply Business across key owned channels.
• Generate awareness and interest in Simply Business through compelling content customized by audience.
• Reimagine the content on marketing website assets, working with design and technology teams.
• Develop and maintain an editorial calendar for new content creation and evergreen content refreshes.
• Manage a team of copywriters, serving as chief editor for all content.
• Gather competitive and market insights to inform new areas of opportunity.
• Translate complex insurance concepts into clear, concise language.

Requirements

• Five or more years of copywriting and/or content marketing experience in the technology and/or P&C insurance industry or with an agency.
• Demonstrated success in content strategy development and implementation across multiple channels.
• Excellent writing, communication, and presentation skills.
• Comfortable working within a CMS and project management tools such as Monday.com or Trello.
• Ability to build relationships with diverse cross-functional teams.
• Driven, self-motivated, and self-directed; comfortable leading and working independently.
• Able to thrive in environments with ambiguity and rapid change.

Nice-to-haves

• Experience in the insurance industry or small business segment.
• Familiarity with content delivery tools and website launches.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage.
• Short term disability, long term disability, and life insurance coverage.
• Participation in the Company's bonus program.
• Participation in 401(k) plan with a 5% employer match.
• Commuter benefits to help cut down on parking and public transit costs.
• 25 days of vacation time plus 10 sick days and 10 company holidays.
• Investment in learning and development opportunities.
• Regular team outings and volunteer opportunities.
• Hybrid working model for flexibility.