Content Marketing Manager

Connecticut Innovations - Stamford, CT

Full-time - Mid Level

Stamford, CT

51-100 employees

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Content Marketing Manager at Shelf is responsible for managing and executing content strategies that enhance brand awareness and drive quality leads for the company's SaaS products and advisory services. This role involves syndicating content across various channels, collaborating with internal experts, and optimizing content performance to align with marketing initiatives.

Responsibilities

• Partner with internal subject matter experts to develop original content in various formats.
• Own, manage, and execute the weekly content calendar for consistent publishing.
• Publish engaging content daily across social media, mailing lists, and blogs.
• Maximize content value by creating derivative pieces from high-performing assets.
• Build and execute content strategies that support marketing initiatives.
• Collaborate with marketing and production teams to optimize content across the buyer journey.
• Ensure best practices in messaging, grammar, writing, and style are followed.
• Measure and report on content performance and optimize based on results.
• Develop standards, processes, and tools for greater efficiency in cross-functional teamwork.
• Stay updated on content marketing trends and propose new ideas.
• Partner with Sales to drive quality leads from content marketing efforts.

Requirements

• 2+ years' experience in a content marketing role.
• Strong attention to detail and organization.
• Exemplary planning and time management skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• High level verbal and written communication skills.
• Self-directed and motivated with the ability to execute plans independently.
• Tech-savvy with knowledge of Apple, Google, and project management tools, including G-Suite.

Nice-to-haves

• Experience with content marketing trends and strategies.
• Familiarity with AI and data management concepts.

Benefits

• Competitive starting salary
• Generous equity grant in the form of company stock options
• Open PTO
• Comprehensive health and wellness package