Content Marketing Manager

$54,700 - $93,500/Yr

Signify Health - Dallas, TX

Full-time - Mid Level

Dallas, TX

Insurance Carriers and Related Activities

About the position

As a Content Marketing Manager at Signify Health, you will play a crucial role in executing the clinician communication and workforce transition strategy. This position focuses on enhancing employer brand awareness and engagement within the clinician network. You will be responsible for creating and managing clinician-facing communication, including best practices, updates, and thought leadership content, aimed at fostering relationships with current and prospective clinicians.

Responsibilities

• Plan, manage, write, edit, proofread, and publish a variety of content assets, including emails, employee guides, best practices, testimonials, blogs, etc.
• Explore and expand messaging strategies and channels.
• Partner effectively with stakeholders across the organization, including conducting interviews and profiling physicians, nurse practitioners, and physician assistants.
• Use data-driven insights to evaluate and adjust content strategy accordingly.
• Ensure content is consistent across all departments of the organization.
• Coordinate marketing, advertising, and promotional activities, ensuring all published materials conform to the Company's intended branding and standards.
• Present and communicate report findings and metrics in an easy-to-understand/actionable way.
• Liaise with Operations, Clinical, Product, and Educational departments to create and coordinate messaging strategies that work across different channels.

Requirements

• Bachelor's degree from an accredited college or university in Marketing, Communications, Journalism, or related field strongly preferred.
• 4+ years of experience in the development of marketing and communication content and strategies, preferably in the health care environment.
• Experience in engaging with and communicating with clinicians, including but not limited to physicians, nurse practitioners, physician assistants, and other allied health care professionals.
• Internal/employee communication experience preferred.
• Experience working with full Google Suite (Gmail, Calendar, Google Docs, Google Sheets).
• Demonstrated excellent writing and editing skills.
• Familiar with SEO/SEM best practices.
• Ability to identify priorities, track progress, and multi-task effectively, with demonstrated ability to meet/exceed tight deadlines or competing priorities.
• Highly detail-oriented and organized.
• Demonstrated exemplary customer service skills.

Nice-to-haves

• Ability and willingness to learn new skills.
• Take responsibility for mistakes and make corrections/adaptations as needed.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Employee stock purchase plan
• Health insurance
• Paid holidays
• Paid time off