Unclassified - Pasadena, TX
posted about 2 months ago
The Content Marketing Manager at HASC Personnel Services Inc. plays a pivotal role in driving the success of the company's marketing initiatives, which support the petrochemical and manufacturing industry both domestically and internationally. This position is based at the HASC headquarters located in Pasadena, TX, and is essential for overseeing content creation, managing marketing campaigns, and ensuring effective collaboration across various departments. The company has been operational for over 30 years and is strategically positioned along the Houston Ship Channel, providing training, occupational medicine, screening, and innovative solutions to the industry. In this role, the Content Marketing Manager will work closely with the Marketing Director to develop and implement strategies that enhance the company's brand, engage the target audience, and drive business growth. The manager will oversee the creation, curation, and distribution of high-quality content across multiple channels, including the company website, social media platforms, email campaigns, and print materials. This position requires strong leadership skills as the manager will lead, mentor, and provide professional development opportunities to a team of content creators, social media specialists, and marketing coordinators. The Content Marketing Manager will be responsible for leading marketing projects from inception to completion, ensuring that all deliverables are met according to established timelines and objectives. This includes the creative and innovative implementation of marketing campaigns that align with brand messaging, as well as providing precise attention to detail for editing and delivering feedback to team members. Collaboration with internal teams and external agencies is crucial to produce engaging and compelling content that resonates with the audience. Additionally, the manager will analyze campaign performance, provide actionable insights for optimization, and maintain project schedules while effectively managing resources. The role also involves attending industry events, promoting and selling all HASC lines of business, and monitoring key performance indicators (KPIs) to measure the effectiveness of marketing efforts. The ability to work under pressure and balance competing priorities is essential for success in this position.