Content Marketing Manager

Tacton - Chicago, IL

Full-time - Mid Level

Chicago, IL

Food Services and Drinking Places

About the position

As a Content Marketing Manager at Tacton, you will play a crucial role in enhancing our digital presence and customer engagement. This position involves developing and executing a comprehensive content strategy in collaboration with marketing, sales, and product teams. Your work will focus on creating thought leadership and educational content that articulates product value and market differentiation.

Responsibilities

• Develop and own the monthly content calendar and blog.
• Develop and own the monthly social media calendar and execute across key social platforms.
• Create/Write, manage, and optimize content assets such as blogs, case studies, white papers, reports, eBooks, webinars, and product videos.
• Collaborate with subject matter experts to turn technical concepts into easily digestible content.
• Support lead-generation campaigns through targeted content and messaging.
• Personalize and tailor messaging and content to different audiences by persona and vertical.
• Assist with product launches by creating product one-sheets, solution guides, videos, sales presentations, and sales enablement materials.
• Collaborate with demand generation, PR, product marketing, social media, and events teams to ensure consistent messaging and content.
• Support customer events by creating event-specific content and collateral.
• Work closely with demand generation on email cadences for marketing sends and SDR outreach.

Requirements

• 4-6+ years of experience in content marketing, product marketing, or similar roles within a B2B SaaS environment.
• Bachelor's degree in marketing, communications, business, or related field.
• Proven ability to create content that educates and engages target audiences.
• Strong understanding of the B2B buying process and how to map content to various stages of the customer journey.
• Experience working cross-functionally with sales, product, and marketing teams.
• Excellent writing, editing, and communication skills.
• Knowledge of content management systems (CMS), marketing automation tools, and analytics platforms.
• Familiarity with SaaS products and enterprise software.
• Experience with SEO best practices and digital content strategies.

Benefits

• Flexible working conditions
• Comprehensive onboarding program
• Collaborative work culture
• Opportunities for individual growth
• Teamwork based on knowledge sharing and professional respect