Content Marketing Manager

$85,000 - $115,000/Yr

Healthie - New York, NY

Full-time - Mid Level

Remote - New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

This position is located in our New York City HQ and requires a hybrid work schedule. Our mission: Healthie powers virtual-first care delivery while improving access to healthcare and enabling better healthcare outcomes through technology. We build infrastructure that all healthcare organizations need to perform virtual-first care. Between our EHR, scheduling, and patient engagement solutions, Healthie's API-first approach makes it easy for organizations of every size to build, customize, and scale their business. Today, we power thousands of organizations - ranging from small private practices, to digital health startups and multi-billion-dollar healthcare companies. Leveraging Healthie, our customers deliver care to millions of patients, across the full spectrum of healthcare services - from preventative health & wellness to complex chronic care management. We believe that the future of healthcare delivery is virtual-first, longitudinal, and collaborative. Healthie is hiring an exceptional Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing a comprehensive content calendar, creating high-quality content that engages, educates, and inspires Healthie's Customer Base. This role reports directly to the Director of Marketing.

Responsibilities

• Maintain Content Calendar to support company goals.
• Track content KPIs and performance goals, tracking metrics like organic traffic, lead conversion, and engagement to inform ongoing content optimization.
• Create and manage a content calendar to produce a steady pipeline of high-quality assets, including blog posts, whitepapers, email campaigns, newsletters, case studies, ebooks, and press releases and webinars.
• Oversee the content creation process — writing, editing, and collaborating with internal teams, contractors, and/or partners to ensure consistent, brand-aligned messaging.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Collaborate with our Marketplace Team to create and execute content that highlights integration partners, driving visibility and engagement for partner solutions within Healthie.
• Develop co-marketing content such as joint blog posts, case studies, and webinars, showcasing the value of our partnerships to customers and prospects while strengthening partner relationships.
• Coordinate with internal stakeholders to execute on thought leadership content (LinkedIn posts, blogs, award submissions, etc).
• Distribute content across multiple channels, including company website, email newsletters, social media platforms, and partner channels.
• Coordinate with the Growth team to integrate content into lead nurturing campaigns, paid media efforts, and product marketing campaigns.
• Oversee social media management, ensuring content is engaging, consistent with brand messaging, and effectively reaches target audiences.
• Analyze content performance metrics, using insights to iterate on content & content distribution channel strategies.
• Leverage content smartly across multiple formats (e.g., turning webinars into blog posts or ebooks) to maximize the impact of each asset.

Requirements

• 5+ years of experience in content, brand, or relevant marketing, preferably within the B2B SaaS or healthcare technology space.
• Strong writing and editing skills with the ability to create engaging and persuasive content at scale.
• Creative thinker with a passion for storytelling and brand building in healthcare.
• Experience and strong intuition on what makes a strong and compelling brand voice to our customers and market.
• Proven track record of developing and executing successful brand and content strategies.
• Excellent project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience developing and executing co-branded marketing campaigns with partners to drive overall adoption and growth.
• Strong interpersonal skills and exceptional communication skills, both written & verbal.

Nice-to-haves

• Experience in healthcare technology marketing.
• Familiarity with analytics tools for tracking content performance.
• Ability to work collaboratively in a team environment.

Benefits

• Work from home stipend
• Commuter assistance
• Stock options
• Paid parental leave
• Health savings account
• AD&D insurance
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Gym membership
• Life insurance