Content Marketing Manager

About the position

As Content Marketing Manager at Klipboard, you will play a pivotal role in telling the story of our products to the market. Your mission is to deeply understand the product's value proposition and transform that understanding into compelling messages and content for customers, prospects, and internal audiences. You will be instrumental in creating and managing content such as white papers, case studies, benchmarks, brochures, and other resources that support the product's value proposition. Additionally, you'll collaborate closely with cross-functional teams to support product launches and implement innovative marketing initiatives designed to drive awareness, engagement, and sales.

Responsibilities

• Develop and maintain a comprehensive toolkit to support product sales, ensuring materials are updated in a timely manner.
• Create detailed user and buyer personas to guide targeted marketing efforts.
• Collaborate with the sales team to create materials that articulate product features, benefits, and value propositions, and train them on their usage.
• Assist with the development and execution of demand creation initiatives to increase awareness of our product value propositions.
• Work with the marketing team to craft high-impact content, including case studies, white papers, customer references, and event support materials for regional teams.
• Ensure regional teams are kept informed with timely announcements and updates about new materials and releases.
• Maintain an accessible repository of all marketing assets and release information.
• Collaborate with cross-functional teams to develop a range of sales tools and marketing materials in alignment with the product release plan.
• Lead the creation of clear, compelling value propositions and articulate their benefits to target markets and potential customers.
• Develop and execute product launch campaigns, leveraging creative content strategies to capture market attention and drive product adoption.
• Inform customers about new product releases and drive adoption rates through impactful content creation.
• Work across multiple content types and channels, including product sheets, sales enablement tools, videos, animations, emails, in-product announcements, and websites.

Requirements

• At least 3 years of previous experience in B2B product content within a tech/SaaS environment.
• Proven track record of briefing creative teams and managing asset creation from concept to completion.
• Blend of marketing expertise, strategic thinking, and product knowledge.
• Exceptional written and verbal communication skills to convey value propositions to diverse audiences.
• Ability to understand and translate technical software features into customer-centric benefits.
• Analytical mindset to evaluate the success of marketing initiatives and make data-driven decisions.
• Strong collaboration skills to align with cross-functional teams, including product development, sales, and customer support.
• Creativity in crafting product positioning, messaging, and promotional campaigns that stand out in the market.