Content Marketing Manager

$114,200 - $142,750/Yr

Fastly - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at Fastly plays a crucial role in advancing the company's narrative by creating and managing content that aligns with brand and business objectives. This position involves collaborating with subject matter experts to produce high-quality content across various platforms, ensuring a seamless flow from ideation to publication. The ideal candidate will be adept at project management, content creation, and cross-functional collaboration, contributing to brand awareness and lead generation efforts.

Responsibilities

• Proactively connect with internal work partners to schedule and hold meetings to collect technical insights, drive content creation plans, and see projects through to completion.
• Act as a strategic content partner on cross-functional programs, working directly with those teams accountable for activating and promoting your content to set objectives, key performance indicators, handoff expectations, and deadlines.
• Manage the flow of different content projects as they move from ideation to creation, revision, approvals, publication, and promotion.
• Help co-manage the editorial calendar of the Fastly blog, able to create 2-4 blog posts per month.
• Develop high tech technical content across multiple mediums and channels (ebooks, reports, white papers, email, ads, blog, landing pages, events, video).
• Initiate, own, and manage thought leadership programs end-to-end with deep collaboration & enthusiastic partnership from across the company.
• Get tuned into the Fastly brand story, stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content.
• Conduct research and interviews to build content around a differentiated point of view.
• Ensure integrity of our brand narrative in your writing and editing (voice, style, tone).
• Function as an in-house content authority and advisor by educating and influencing others on content plans and objectives.
• Scale content production by finding opportunities for expanding or atomizing content, and working with contractors and vendors.

Requirements

• 5+ years writing and driving content marketing programs for B2B technology brand in a fast-paced company or agency.
• Experience working in a high tech or complicated B2B SaaS organization with multiple product lines requiring a depth of knowledge about features, capabilities, and product marketing jargon strongly preferred.
• Adaptable approach to initiate, own, and produce industry leading content marketing programs and thought leadership deliverables.
• Experience leading cross-functional projects to build a content marketing program, and scale the volume of materials over time ensuring high quality deliverables.
• Experience managing, adapting, and creating content management processes involving approvals, Trello, Jira, Smartboards, or other similar management tools.
• A propensity for project management and interpersonal communication; comfortable juggling multiple projects, delivering them on time and on budget.
• Meticulous attention to detail with outstanding proofreading, fact-checking, and editing.
• Experience performing research with and acquiring insights from a variety of sources — from industry publications to customer interviews.
• Ability to present complex technical concepts in a clear and compelling manner.
• Ability to get inside the mind of our target prospect/customer personas, and tailor messages for that particular audience.

Nice-to-haves

• Flexibility to work with a globally distributed team, coordinating across locations and timezones.
• Bachelor's degree in Journalism, Communications, Technical Marketing, Computer Science, or related field.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Family planning and mental health support along with Employee Assistance Program.
• Insurance (Life, Disability, and Accident).
• Flexible Vacation policy and up to 18 days of accrued paid sick leave.
• 401(k) (including company match) and an Employee Stock Purchase Program.
• 10 paid local holidays and 11 paid company wellness days.