Content Marketing/Social Media Manager

$85,000 - $105,000/Yr

Quip

Full-time - Mid Level

Hybrid

About the position

quip is a design-led oral health and wellness company that launched in 2015 and is on a mission to change oral care habits from a have-to chore to a want-to ritual. quip creates bold, simple, design-driven products that are backed by science and intuitive to use, empowering everyone to proactively make their mouth part of their daily wellness routine. We are seeking an action-oriented, passionate, and strategic Content Marketing/Social Media Manager to join our integrated marketing team. In this role, you'll act as quip's ‘Features Editor.’ You will be responsible for curating trends and driving content release strategy across channels with a focus on website, social media platforms, partner content programs, and more. A strong emphasis will be placed on TikTok and Meta. You will also help to develop and oversee a newly created content creation and distribution capability, ensuring that image, video, audio, and text-based content is produced to the highest standards, infused with quip's tone, and furthers the brand goal of driving engaged consumers to shop and use quip products to further their oral wellness goals. As the Content Marketing/Social Media Manager, you will design and implement a comprehensive content marketing strategy that aligns with our brand's goals and engages our target audience effectively across various platforms. You will take ownership of our TikTok strategy and execution, developing brand content, working closely with our influencer and earned media team on creator content, and executing data-driven TikTok campaigns that grab attention, amplify memes and trends, and boost brand visibility. You will oversee the production of high-quality content, including blog posts, educational content, video content, and social media updates, while collaborating with internal teams and external partners to ensure alignment with brand messaging objectives. Additionally, you will manage relationships with content creation agencies, ensuring that content meets our brand personality and standards. You will ensure consistent messaging and brand voice across all digital content marketing channels, integrating strategies to create a cohesive brand experience. Monitoring and analyzing content performance using analytics tools will be a key part of your role, providing actionable insights to optimize future editorial programming. You will work closely with various team members to align content initiatives with broader marketing campaigns and business goals, while also staying informed about content marketing, SEO, and industry trends to keep our strategies innovative and relevant.

Responsibilities

• Design and implement a comprehensive content marketing strategy that aligns with brand goals and engages target audiences across various platforms.
• Take ownership of TikTok strategy and execution, developing brand content and executing data-driven campaigns.
• Oversee the production of high-quality content including blog posts, educational content, video content, and social media updates.
• Collaborate with internal teams and external partners to ensure content aligns with brand messaging objectives.
• Manage relationships with content creation agencies and oversee the content production process.
• Ensure consistent messaging and brand voice across all digital content marketing channels.
• Monitor and analyze content performance using analytics tools and provide actionable insights for optimization.
• Work closely with the CMO, Integrated Marketing Lead, PR, Creative, Influencer, CX, and other team members to align content initiatives with broader marketing campaigns.
• Stay informed about content marketing, SEO, and industry trends to keep content strategies innovative and relevant.

Requirements

• 5+ years of experience in content marketing with a strong focus on social media best practices, particularly TikTok and Meta.
• Knowledge of how to use distributed content and social media to drive eCommerce shopper traffic.
• Proven track record of developing and executing successful content strategies.
• Experience managing content creation agencies and production teams.
• Exceptional writing, editing, and storytelling skills.
• Bachelor's Degree in business, marketing, communications, public relations, or a related field.
• Experience with social media community management, digital asset management (DAM), content management systems (CMS), video production, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent organizational and communication skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for staying on top of digital trends and best practices.

Benefits

• Hybrid working environment with an office located in DUMBO with views of Manhattan Bridge.
• Year-round early 'summer Fridays'.
• WiFi enabled rooftop.
• Competitive medical benefit package with an option for a premium internal dental program.
• Commuter benefits for parking and transit.
• Competitive paid parental leave policy for qualifying employees.
• Open vacation policy.
• Dog-friendly office space.
• 401k Tax Benefits.
• Competitive compensation package.
• Bonus pool eligibility.
• Fully stocked kitchen with snacks.
• Employee discount packages for quip products.
• Opportunity to help make oral care more simple, effective, and accessible!