Quip - New York, NY
posted about 1 month ago
quip is a design-led oral health and wellness company that launched in 2015 and is on a mission to change oral care habits from a have-to chore to a want-to ritual. We are seeking an action-oriented, passionate, and strategic Content Marketing/Social Media Manager to join our integrated marketing team. In this role, you'll act as quip's 'Features Editor.' You will be responsible for curating trends and driving content release strategy across channels with a focus on website, social media platforms, partner content programs, and more. A strong emphasis will be placed on TikTok and Meta. You will also help to develop and oversee a newly created content creation and distribution capability, ensuring that image, video, audio, and text-based content is produced to the highest standards, infused with quip's tone, and furthers the brand's goal of driving engaged consumers to shop and use quip products to further their oral wellness goals. As a strategic thinker with a passion for content creation and a knack for leveraging TikTok and being on the cusp of social media trends to drive engagement, you will manage content production teams and agencies. Your responsibilities will include designing and implementing a comprehensive content marketing strategy that aligns with our brand's goals and engages our target audience effectively across various platforms. You will take ownership of our TikTok strategy and execution, develop brand content, and execute data-driven TikTok campaigns that grab attention and boost brand visibility. You will oversee the production of high-quality content, manage relationships with content creation agencies, ensure consistent messaging across all digital content marketing channels, and monitor and analyze content performance using analytics tools. Collaboration with various teams and staying informed about content marketing trends will be essential to keep our content strategies innovative and relevant. This role is pivotal in fostering relationships with influencers and stakeholders to enhance content reach and impact, ultimately helping quip to sell to a wider audience.