Content Marketing Strategist Freelance (Tech Focus) Freelance

Magnet Media - New York, NY

New York, NY

Professional, Scientific, and Technical Services

About the position

The position involves developing a comprehensive audience segmentation and persona framework to enhance the current go-to-market strategy. This includes leveraging existing client data, product positioning, and third-party industry research. The role also requires the creation of a detailed content strategy that aligns with the target profile and persona, while considering key business objectives and product sets. Additionally, the candidate will be responsible for narrative mapping, which involves creating persona-based stories and messaging guidelines, as well as formulating a content and distribution strategy. The successful candidate will utilize the content strategy to produce creative briefs for various content production channels, including articles, landing pages, videos, and infographics.

Responsibilities

• Develop an audience segmentation and persona framework to assess and build upon the current go-to-market strategy.
• Develop a comprehensive content strategy and framework based on our target profile and persona.
• Create narrative mapping (persona based story and messaging guidelines).
• Formulate content and distribution strategy.
• Leverage the content strategy to deliver creative briefs for content production across multiple channels.

Requirements

• Expert in Ad Tech services in regards to marketing strategies and content plans.
• Polished presenter and expert in visual presentations/decks.
• Knowledge of digital video content ecosystems on social platforms.
• Ability to prioritize multiple tasks and responsibilities without significant managerial oversight.
• Ability to communicate complicated data sets to varying audiences clearly and concisely.
• Analytical approach and mindset.
• Previous experience executing all deliverables listed above.